Silverstone Circuit Makeover

We were so thrilled to makeover the front of the racewear store at Silverstone, at this years British Grand Prix for a pop-up clothing store. It was to promote Lewis Hamilton's clothing brand, Plus44 and the vinyl graphics covered the whole front face of the building creating quite an impact.

With over 500,000 visitors coming to Silverstone this July, it was a huge job for us to get spot on and our customer was thilled with the result. It was the 75th anniversary of the Grand Prix at the Silverstone Circuit which was why there were record breaking crowds. There was a queue to enter the pop-up racewear store for the majority of the weekend and if you were lucky you might have caught a glipse of the seven-times F1 World Champion race driver, who founded the brand.